Beyond the Ticket: Why Museum Memberships Matter More Than You Think
By Keir Le Doux-Turnbull A Deeper Relationship with Museums When most people think of visiting a museum — whether it’s one of the many art museums, science museums, or history…
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What Success Looks Like When Working with an Association Management Company (AMC)
By Jorge Da Silva, Dot-The-Eye For many associations, managing daily operations while striving for growth can be a challenge. That’s where an Association Management Company (AMC) comes in. By partnering…
Ten Important Questions to Ask Your Supplier When Choosing Software for Associations
By Russell Franks When it comes to selecting the right software for your association, most focus on the product itself: Does it meet our needs? Can it scale with us?…
Have We Forgotten The Art of Human Contact?
Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships,…
Why do Members Leave Membership Organisations?
By Gordon Glenister There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place…
Virtual events; the pros, the cons and the future
By Gordon Glenister Membership bodies and trade associations often run events for their members. Trade shows, seminars, award ceremonies, conferences and private dinners form part of their communication and member…
What COVID-19 has taught us about communications
By Gordon Glenister We recently hosted an online round table to explore what has the pandemic taught us about communicating with members, and the consequences of getting it wrong. Key…
Print and branded merchandise still a powerful member engagement tool
By Gordon Glenister With so many people working from home how do you engage with your members, its digital all the way isn’t it. Well yes the rise of digital…
Why association and membership CEOs need to be active on social media
By Gordon Glenister A new piece of research in partnership with Onalytica, Membership World and Synergy was launched recently which took a look at over 300 social media profiles of…
Is career agility the new intelligence?
By Gordon Glenister In a fast changing and uncertain world of work, career agility is a ‘must learn’ competency. This guest blog for Membership World explores career agility, portfolio careers…
Mind the gap
By Gordon Glenister As career coaches, the majority of our clients come to us when they are fed up of feeling fed up. There is a tipping point of no…
Bruised trust?
By Gordon Glenister Remote working during Covid-19 and now the shift to hybrid working has put the spotlight on trust and culture. Psychological safety is a phrase that has been…