For years, the events conversation has been dominated by scale: big venues, big audiences, and big production values.But quietly — and rapidly — something has shifted in how association professionals consume live experiences. Local and regional events are surging back…
Sponsorship is changing. For years, event sponsorship was measured by visibility — logos on banners, booths on the floor, mentions on slides.Today, sponsors are asking harder questions. Who did we actually reach?What conversations happened?What impact did this event have on…
Conference education has changed. Members no longer attend sessions just to listen to information they could easily find online. They show up with higher expectations — and limited time. They want sessions that are relevant, practical, and worth stepping away…
Event technology has exploded over the past decade — apps, AI tools, engagement platforms, networking systems, interactive displays, analytics dashboards, and more.But technology, by itself, doesn’t make an event great. What does make an event memorable is how technology is…
Big industry expos and mega conferences are louder than ever — massive venues, celebrity speakers, big-budget production, and global attention.For many associations, it can feel intimidating. “How can we compete with events that have unlimited resources?”“Why would people choose our…
Not all events need thousands of attendees, complex programs, and massive expo halls to create impact.In fact, some of the most meaningful event experiences today are happening in small rooms with carefully curated guests and intentionally designed conversations. These boutique-style…
Every event is a chance to bring your community together — to connect, share, and grow.But for too long, accessibility and inclusion have been treated as afterthoughts or optional extras. In 2025, that mindset no longer works. Members expect —…
For most associations, conferences are the single biggest investment of the year. They demand months of planning, endless coordination, and a significant budget. But when it’s all over — the applause fades, the banners come down, and the invoices start…
For decades, professional networking at events followed a predictable script. You met someone, exchanged business cards, maybe had a coffee, and hoped the relationship would stick. But the landscape has shifted. Business cards are no longer the centerpiece of connection,…
The pandemic forced associations into a massive experiment: hybrid events. Suddenly, in-person and online audiences had to come together in real time. Some events thrived, others struggled — but the lessons learned remain highly relevant in 2025. Today, hybrid isn’t…
