By Gordon Glenister Trade associations are often the quiet force behind industry progress. While their work may not always make headlines, their influence is felt across every level of sector development, from advocacy and regulation to professional development and market…
By Jessica Frostick Last October, the Worker Protection (Amendment of Equality Act 2010) Act 2023 came into force, meaning all employers are required to take all reasonable steps to prevent sexual harassment of their employees. This legislation is a big…
By Steve Charles Can Membership Organisations Survive? The digital revolution has changed almost everything about how we connect, consume information, and do business. With online communities thriving and AI-powered tools promising instant answers and tailored recommendations, the value proposition of…
By Keir Le Doux-Turnbull A Deeper Relationship with Museums When most people think of visiting a museum — whether it’s one of the many art museums, science museums, or history museums — they picture a one-time experience: an afternoon stroll…
By Jorge Da Silva, Dot-The-Eye For many associations, managing daily operations while striving for growth can be a challenge. That’s where an Association Management Company (AMC) comes in. By partnering with an AMC, organisations gain access to a team of…
Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships, and keep your members happy? Regular, thoughtful, and personal engagement.…
By Gordon Glenister There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place to follow up with every cancelled member, either by a…
By Gordon Glenister Membership bodies and trade associations often run events for their members. Trade shows, seminars, award ceremonies, conferences and private dinners form part of their communication and member engagement strategy, and for many are also major revenue drivers.…
By Gordon Glenister With so many people working from home how do you engage with your members, its digital all the way isn’t it. Well yes the rise of digital engagement has been huge but there is still a place…
By Gordon Glenister A new piece of research in partnership with Onalytica, Membership World and Synergy was launched recently which took a look at over 300 social media profiles of membership and trade association chief executives. The list was confined…
