The pandemic forced associations into a massive experiment: hybrid events. Suddenly, in-person and online audiences had to come together in real time. Some events thrived, others struggled — but the lessons learned remain highly relevant in 2025. Today, hybrid isn’t…
Events are powerful. They bring people together, spark ideas, and strengthen communities. But they also have a footprint — in travel, materials, catering, and energy use. For years, sustainability in events was seen as a “nice-to-have,” something to consider if…
Events are often the heartbeat of an association. They are where members gather, ideas spark, and communities feel most alive. But in 2025, with so many demands on time and budgets, some people still ask: “Are events really worth it?”…
Events are the lifeblood of associations. They are where members come together, share ideas, and leave with new skills, new contacts, and renewed motivation. But in 2025, the calendar is crowded. From global mega-conferences to niche workshops and hybrid gatherings,…
Membership organisations have always thrived on relationships. The more connected members feel, the stronger their engagement and loyalty. Yet, in a world where Amazon recommends the perfect product and Spotify builds playlists that feel like they were made just for…
