Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships, and keep your members happy? Regular, thoughtful, and personal engagement.…
By Gordon Glenister There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place to follow up with every cancelled member, either by a…
By Gordon Glenister Membership bodies and trade associations often run events for their members. Trade shows, seminars, award ceremonies, conferences and private dinners form part of their communication and member engagement strategy, and for many are also major revenue drivers.…
By Gordon Glenister We recently hosted an online round table to explore what has the pandemic taught us about communicating with members, and the consequences of getting it wrong. Key takeaways: Communicating the latest COVID-19 news and advice has been…
By Gordon Glenister With so many people working from home how do you engage with your members, its digital all the way isn’t it. Well yes the rise of digital engagement has been huge but there is still a place…
By Gordon Glenister A new piece of research in partnership with Onalytica, Membership World and Synergy was launched recently which took a look at over 300 social media profiles of membership and trade association chief executives. The list was confined…
By Gordon Glenister In a fast changing and uncertain world of work, career agility is a ‘must learn’ competency. This guest blog for Membership World explores career agility, portfolio careers and shares some practical tips and self-reflective questions. Impact of…
By Gordon Glenister As career coaches, the majority of our clients come to us when they are fed up of feeling fed up. There is a tipping point of no return. For some clients, this can take up to ten…
By Gordon Glenister Remote working during Covid-19 and now the shift to hybrid working has put the spotlight on trust and culture. Psychological safety is a phrase that has been in the media a lot during lockdown. What is ‘psychological…
By Martin Bender An introduction to R&D tax credits by Easy R&D. The (research and development) R&D tax credits scheme is a government incentive to encourage scientific and technological innovation. By investing in eligible R&D, your membership body, trade association,…
