Retention is Revenue: Building Member Experiences That Make Them Stay

Retention is Revenue: Building Member Experiences That Make Them Stay

Most associations don’t have a retention problem—they have an experience problem.

Members rarely leave over price. They leave because the experience didn’t deliver ongoing value, connection, or purpose.

This 1-hour webinar is designed to help association, charity, and membership leaders rethink retention—not as a standalone metric, but as the natural result of a meaningful, well-designed member experience.

Led by Francisco Opazo, VP of Growth & Community at Membership World, this session will help you connect the dots between engagement, experience, and long-term revenue.

Structure:

Welcome & About Membership World

An introduction to the host and our mission to support membership professionals

Core Session: Retention is Revenue

• Why most members leave—and what you can do to change that

• How to build value that compounds over time

• Engagement loops that stick without overwhelming

• Simple ways to recognise loyal members and boost advocacy

Live Q&A

Ask questions, share your challenges, and get practical insights directly from Francisco

You’ll walk away with:

• A practical retention framework built around experience

• Tools to increase renewals and member lifetime value

• Ideas you can implement immediately—no tech overhaul needed

• A stronger understanding of how retention supports sustainable growth

About the Speaker

Francisco Opazo is the VP of Growth & Community at Membership World and organiser of London Community Week, the largest event for community professionals in Europe and the UK.

He’s led growth and member-led strategy at fast-growing startups like Circle.so, BuddyBoss.com, and Bettermode.com, and is the founder of Led by Community, a global initiative supporting membership and community professionals.