AI tools are everywhere. Every week, there’s a new platform promising to save time, personalise member experiences, predict behaviour, or transform how associations work.For small and mid-sized associations especially, this creates a real challenge: How do you know which AI…
Small associations don’t have the luxury of large teams, specialist roles, or endless budgets.Every hour counts. Every task competes with five others. That’s why AI can be especially powerful for smaller organisations — not as a big transformation project, but…
Event technology has exploded over the past decade — apps, AI tools, engagement platforms, networking systems, interactive displays, analytics dashboards, and more.But technology, by itself, doesn’t make an event great. What does make an event memorable is how technology is…
By Roland Sadler CIP The past few years have transformed how associations engage with their members. Remote working,hybrid events, digital fatigue, and evolving member expectations have made it harder than ever tomaintain active, loyal communities. For professional associations, member-based charities,…
By Russell Franks When it comes to selecting the right software for your association, most focus on the product itself: Does it meet our needs? Can it scale with us? But often, it’s the non-product questions that are overlooked, and these can…
By Gordon Glenister We recently hosted an online round table to explore what has the pandemic taught us about communicating with members, and the consequences of getting it wrong. Key takeaways: Communicating the latest COVID-19 news and advice has been…
By Gordon Glenister A new piece of research in partnership with Onalytica, Membership World and Synergy was launched recently which took a look at over 300 social media profiles of membership and trade association chief executives. The list was confined…
By Debbie Willis In today’s fast-paced world, embracing technological advancements is crucial for staying relevant and efficient. And, Artificial Intelligence (AI) has the potential to revolutionise the way membership organisations operate. Join ASI on 6th February as we share endless possibilities…
By Leo Morejon, Co-Chair – AI Marketers Guild (AIMG) Before we delve into tools, I also want to offer some food for thought regarding legal and privacy issues: It’s wise to consider your users’ privacy, as well as local laws…
By Russell Franks In an era where digital presence is paramount, associations and not-for-profit organizations regularly find themselves at a crucial juncture but this time it is different! Many are old diehards who have seen countless web projects come and…
