In this episode of the Membership World Podcast, host Gordon Glenister speaks with Rona Hunnisett, Deputy Director at Logistics UK, about the groundbreaking Generation Logistics campaign.

Rona shares how the initiative is inspiring young people, women, and underrepresented groups to consider careers in logistics, an industry that keeps the world moving but is often overlooked. The conversation explores the challenges faced during the pandemic, the perception shift needed to attract new talent, and the creative strategies behind an award-winning campaign.

Listeners will gain insight into how trade associations can go beyond advocacy and policy to actively reshape the future of their industries.