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CREATED:20250505T102655Z
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UID:10000061-1750777200-1750780800@www.membershipworld.com
SUMMARY:Retention is Revenue: Building Member Experiences That Make Them Stay
DESCRIPTION:Retention is Revenue: Building Member Experiences That Make Them Stay \nMost associations don’t have a retention problem—they have an experience problem. \nMembers rarely leave over price. They leave because the experience didn’t deliver ongoing value\, connection\, or purpose. \nThis 1-hour webinar is designed to help association\, charity\, and membership leaders rethink retention—not as a standalone metric\, but as the natural result of a meaningful\, well-designed member experience. \nLed by Francisco Opazo\, VP of Growth & Community at Membership World\, this session will help you connect the dots between engagement\, experience\, and long-term revenue. \nStructure: \nWelcome & About Membership World \nAn introduction to the host and our mission to support membership professionals \nCore Session: Retention is Revenue \n• Why most members leave—and what you can do to change that \n• How to build value that compounds over time \n• Engagement loops that stick without overwhelming \n• Simple ways to recognise loyal members and boost advocacy \nLive Q&A \nAsk questions\, share your challenges\, and get practical insights directly from Francisco \nYou’ll walk away with: \n• A practical retention framework built around experience \n• Tools to increase renewals and member lifetime value \n• Ideas you can implement immediately—no tech overhaul needed \n• A stronger understanding of how retention supports sustainable growth \nAbout the Speaker \nFrancisco Opazo is the VP of Growth & Community at Membership World and organiser of London Community Week\, the largest event for community professionals in Europe and the UK. \nHe’s led growth and member-led strategy at fast-growing startups like Circle.so\, BuddyBoss.com\, and Bettermode.com\, and is the founder of Led by Community\, a global initiative supporting membership and community professionals.
URL:https://www.membershipworld.com/event/retention-is-revenue-building-member-experiences-that-make-them-stay/
CATEGORIES:Webinars
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ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/retention-is-revenue-building-member-experiences-that-make-them-stay/
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DTSTART;TZID=Europe/London:20250611T140000
DTEND;TZID=Europe/London:20250611T153000
DTSTAMP:20260415T051548
CREATED:20250505T093439Z
LAST-MODIFIED:20250610T101741Z
UID:10000060-1749650400-1749655800@www.membershipworld.com
SUMMARY:Stand Out and Sell In: Winning Business with The Association Supplier Playbook
DESCRIPTION:Want to work with more associations? This workshop is built for you. \n​If you’re a supplier or service provider targeting associations\, charities\, or membership bodies\, you already know this market is unique. The way associations discover\, evaluate\, and purchase services requires a different approach—one rooted in trust\, credibility\, and long-term value. \n​This 90-minute online workshop will equip you with the strategies\, insights\, and tools you need to connect with associations more effectively\, generate more leads\, and close more deals—while also elevating your personal brand as a trusted expert in the space. \n​✅ What you’ll learn: \n​🟠 State of the Association and Membership Market \n​Understand key trends shaping the sector\, what associations care about today\, and how to align your services with their priorities. \n​🟠 How Associations Buy \n​Gain insight into how decisions are made\, who’s involved\, and how to navigate long buying cycles and committee-led approvals. \n​🟠 Lead Generation and Sales Strategy \n​Learn how to build a pipeline of qualified leads and convert them into long-term clients using proven strategies and simple adjustments. \n​🟠 Leveraging Social Media and Thought Leadership \n​Discover how to position yourself as a go-to expert through strategic content\, consistent messaging\, and personal brand visibility. \n​🟠 50+ Practical Tips and Immediate Actions \n​Walk away with over 50 proven tips\, tools\, and techniques you can implement right away—shared directly from real association CEO insights. \n​🎯 You’ll come away with: \n​• A proven sales and marketing strategy framework tailored for selling to associations \n​• Over 50 actionable tips drawn from the experience of leading membership professionals \n​• A strong focus on building personal authority to boost trust and visibility in the sector \n\n👤 Facilitator: Gordon Glenister \n \n​Gordon is the Founder of Membership World\, a former association leader of 11 years\, and the host of the Influence Global Podcast. He’s led multiple membership organisations and is the author of the best-selling book Influencer Marketing Strategy. In 2025\, Gordon co-hosted the first ever AI Hackathon for Associations to rave reviews and continues to help industry leaders position themselves as experts in their niche. \n​Ready to grow your association client base and stand out in a competitive market?
URL:https://www.membershipworld.com/event/stand-out-and-sell-in-winning-business-with-the-association-supplier-playbook/
CATEGORIES:Workshops (Online)
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ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/stand-out-and-sell-in-winning-business-with-the-association-supplier-playbook/
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