PR for Associations in an AI-First World
2025-11-27 15:00 - 16:00 (Europe/London) | https://www.membershipworld.com/webinars/
In a time where information moves faster than ever, public relations remains a powerful tool for associations — but only if it evolves with the world around it.
The PR playbook has changed.
Associations that continue to rely on traditional methods are falling behind. Those that embrace AI-powered tools, smarter targeting, and data-driven messaging are not only staying relevant — they’re growing, influencing policy, engaging members, and reaching new audiences more effectively than ever.
In this live session with Journolink’s Managing Directors, Angus Hay and Peter Ibbetson, we’ll explore how AI is reshaping the PR landscape and what it means for association leaders today.
What You’ll Learn:

The unique PR challenges associations face in 2025
How AI is changing media, storytelling, and visibility
A practical framework for running PR in an AI-first world
What to stop doing — and what to start doing now

Whether you’re part of a large membership body or a small professional association, this session will give you tools and perspective to rethink how you manage PR and media engagement moving forward.
This is not theory — it’s strategy you can apply right away.
Join us live and bring your questions.
Meet the Speakers:
Angus Hay is a multi‑awarded growth and strategy specialist with over 18 years of experience founding, scaling and transforming businesses. As the Managing Director of JournoLink, he helps businesses to amplify their stories through smart, scalable PR. Today, he brings that entrepreneurial mindset and his passion for AI‑powered communications to the webinar “PR for Associations in an AI‑First World.”
Peter Ibbetson has a long history both in financial services where he found himself fronting the media for NatWest RBS in the financial crisis. As well as having plenty of ‘war stories’ he has perfected the art of managing the media in interviews. He launched JournoLink in 2012 as a disruptor tech platform to enable small and growth businesses to engage with the media, but without the cost of an agency. The predominantly AI driven platform takes PR into the 21st century.

The Great Membership World Christmas Quiz
2025-12-11 16:00 - 17:00 | https://us02web.zoom.us/j/8863498137
It’s time to bring some festive fun and friendly competition to the Membership World community.
Join us for The Great Membership World Christmas Quiz — a light-hearted virtual event designed to connect members, suppliers, and associations in a spirited holiday showdown of knowledge, teamwork, and good cheer.
Hosted live on Zoom, this light-hearted quiz is the perfect opportunity to connect with peers, show off your trivia skills, and celebrate the season with the wider Membership World community.
Whether you’re representing your company, joining as a team of friends, or playing solo, this event promises laughter, surprises, and a little healthy rivalry — all wrapped in the festive spirit of Membership World.
Event Highlights:

A festive quiz full of surprises and laughter
Exciting holiday prizes for the Top 3 winners
A fun and social way to wrap up the year

Who Can Join:
Open to all associations, suppliers, and companies within the Membership World community — team entries encouraged.
Be part of the celebration as we bring the Membership World spirit to life — uniting community, collaboration, and a touch of festive competition — all in one joyful year-end event.

Rethinking the ROI of Learning: The True Cost of Strategic vs. Budget Decision-Making
2026-01-21 14:00 - 15:00 | https://us02web.zoom.us/j/8863498137
In today’s rapidly evolving professional landscape, learning is no longer just a cost—it’s a strategic lever that can drive engagement, growth, and long-term value. But understanding the true ROI of learning requires careful planning, alignment with organisational strategy, and a focus on measurable impact.
This executive roundtable, kindly sponsored by D2L, will explore how associations and member organisations are rethinking their approach to learning—shifting from viewing education as a cost centre to leveraging it as a growth engine. Join Sasha El-Halwani, Senior Revenue Marketing Manager at D2L, for an interactive session designed to deliver practical insights, peer-driven examples, and actionable strategies for maximising the impact of learning initiatives.
Discussion Themes:
Strategic vs. Budget Decision-Making
Explore how leading organisations balance strategic investment with budget constraints—and why this distinction matters when measuring learning ROI.
Learning as a Growth Lever
Discover how a well-designed learning strategy can drive organisational growth, boost engagement, and increase member value.
Impact of Partnerships
Learn how strategic collaborations and investments in learning infrastructure strengthen operations, create financial stability, and build long-term relevance.
Peer Insights & Use Cases
Hear real-world examples from similar organisations that have successfully measured the tangible impact of their learning investments.
What You’ll Take Away:
You’ll leave with frameworks, examples, and practical takeaways to help you quantify the ROI of learning in your organisation—while creating a more engaging, impactful, and strategically aligned learning environment.
Featured Speaker:
Sasha El-Halwani, Senior Revenue Marketing Manager at D2L, is a strategic brand builder with extensive experience in marketing, sales, and revenue growth across the EMEA region. Passionate, proactive, and commercially focused, she elevates organisations by leveraging data-driven insights and customer-centric strategies. Outside of work, Sasha loves F1, exploring new cuisines, and spending time with her dog—often dreaming of the perfect weekend race abroad.
