Membership World

Exclusive Event for Suppliers: Strategies to Win More Association Business
2025-09-08 16:00 - 17:00 (Europe/London) | https://us02web.zoom.us/j/8863498137
With associations navigating increasing complexity—from tighter budgets to shifting member expectations—suppliers need to bring more than just great products. Standing out today means understanding the association landscape and positioning your offer as a strategic solution.
This exclusive session is designed for association suppliers who want to deepen their impact and win more business. Led by Gordon Glenister, Former Association CEO and Founder of Membership World, you’ll get insider perspectives, real-world examples, and practical actions you can take immediately.
Discussion Themes:
Key Challenges Facing Associations TodayGet a behind-the-scenes look at the most pressing issues associations are grappling with right now—and what that means for suppliers.
Standing Out in a Crowded MarketLearn how to craft a value proposition that resonates, builds trust, and opens doors.
5 Actionable Tips to Win More BusinessWalk away with concrete steps you can take today to attract, engage, and convert more association clients.
What You’ll Take Away:
You’ll leave with a clearer understanding of the association buyer mindset, smarter ways to market your offering, and a set of practical strategies to grow your pipeline in the membership sector.

Essential Next Steps: How Associations Can Embrace AI
2025-08-28 16:00 - 17:00 | https://us02web.zoom.us/j/8863498137
With AI adoption accelerating across every sector, associations are under increasing pressure to understand and apply these tools to stay relevant, efficient, and impactful. This executive roundtable brings together leading AI experts to explore what associations should be doing right now to harness the power of artificial intelligence.
Through peer exchange and expert insights, we’ll examine how pioneering organizations are moving from experimentation to practical application—unlocking opportunities to engage members, drive growth, and streamline operations.
Discussion Themes:
Current Use Cases and Early Wins

How are associations already using AI to improve efficiency and member experiences?
Learn from examples such as personal GPTs, automated content creation, and AI-powered service.

Scaling AI Adoption

What are the most promising areas to expand AI capabilities?
Explore approaches like AI hackathons, speed networking formats, and low-risk pilot projects.

Tools for Engagement, Growth, and Management

Discover leading AI platforms and tools tailored for associations.
Understand how to select and integrate solutions that deliver measurable results.

Navigating Challenges and Building Capabilities

What cultural and operational shifts are needed to leverage AI successfully?
Discuss data privacy, training, and change management considerations.

What You’ll Take Away:
You’ll leave with a clearer roadmap to integrate AI into your association’s strategy, fresh ideas to experiment with immediately, and insights from peers already on the journey—so you can move forward confidently in a rapidly changing landscape.
Featured Speakers:
Bryan Cassady, Author of The Generative Organisation and The AI Playbook; Nadio Granata, Founder of the AI Collective and creator of multiple personal GPTs; and Tim Bennett, Founder of Powerhouse Digital and a leading AI training provider.

Driving 365 Engagement: Community Apps for Year-Round Member Value
2025-07-22 14:00 - 15:00 | https://www.membershipworld.com/event/building-online-community-apps-with-365-engagement/
As associations seek to deepen member connections and deliver value year-round, many are exploring custom-built community apps as a key tool in their digital engagement strategy.
This executive roundtable brings association leaders together to explore what it takes to build and sustain an online community app that truly engages—365 days a year. We’ll examine the strategic choices, platform capabilities, and engagement tactics that can turn your app from a static resource into a vibrant digital home for members.
Through expert insights and peer-led discussion, you’ll gain clarity on how to align tech investments with community goals, foster continuous interaction, and track the impact of your digital efforts.
Discussion Themes:
Purpose & Strategic Alignment

What role should a community app play in your broader engagement strategy?
How do you define and design for long-term member value?

Driving Daily Engagement

Explore practical features—from content and gamification to networking and peer support—that spark ongoing participation.
What keeps members coming back?

Technology, Integration & Scalability

Review essential tech considerations: platform choices, CRM/AMS integration, scalability, and analytics.
How do you ensure a seamless and adaptable experience?

Measuring Success & Demonstrating ROI

What metrics indicate real engagement and community health?
How do you evolve your strategy based on member behavior and feedback?

What You’ll Take Away:
You’ll leave with a deeper understanding of what it takes to build or refine an online community app that delivers ongoing value. Expect peer-tested ideas, key success metrics, and a clearer path for integrating digital community into your long-term engagement strategy.

Networking for Membership Leaders - June 2025
2025-06-27 14:00 - 15:00 | https://www.membershipworld.com/event/networking-membership-leaders-june-2025/
Connect. Collaborate. Grow.
Join us for a relaxed yet purposeful networking hour with peers across the membership sector. This event is open to association leaders, unions, and charities who want to build relationships, exchange ideas, and stay connected with others shaping the future of membership organisations.
Whether you want to explore collaboration, share insights, or meet like-minded professionals, you’ll leave with valuable new connections.
🗂 What to expect:
🟠 Welcome from host Gordon Glenister, Founder of Membership World
🟠 A look ahead at upcoming Membership World events
🟠 Rotating small-group networking sessions (breakout rooms with up to 4 attendees)
🟠 Dynamic conversations guided by prompts and shared experiences
🟠 A full hour of focused, high-quality connections
Spaces are limited to keep the experience intimate and engaging.
Secure your spot now and grow your professional network with Membership World.

Retention is Revenue: Building Member Experiences That Make Them Stay
2025-06-24 15:00 - 16:00 | https://www.membershipworld.com/event/retention-is-revenue-building-member-experiences-that-make-them-stay/
Retention is Revenue: Building Member Experiences That Make Them Stay
Most associations don’t have a retention problem—they have an experience problem.
Members rarely leave over price. They leave because the experience didn’t deliver ongoing value, connection, or purpose.
This 1-hour webinar is designed to help association, charity, and membership leaders rethink retention—not as a standalone metric, but as the natural result of a meaningful, well-designed member experience.
Led by Francisco Opazo, VP of Growth & Community at Membership World, this session will help you connect the dots between engagement, experience, and long-term revenue.
Structure:
Welcome & About Membership World
An introduction to the host and our mission to support membership professionals
Core Session: Retention is Revenue
• Why most members leave—and what you can do to change that
• How to build value that compounds over time
• Engagement loops that stick without overwhelming
• Simple ways to recognise loyal members and boost advocacy
Live Q&A
Ask questions, share your challenges, and get practical insights directly from Francisco
You’ll walk away with:
• A practical retention framework built around experience
• Tools to increase renewals and member lifetime value
• Ideas you can implement immediately—no tech overhaul needed
• A stronger understanding of how retention supports sustainable growth
About the Speaker
Francisco Opazo is the VP of Growth & Community at Membership World and organiser of London Community Week, the largest event for community professionals in Europe and the UK.
He’s led growth and member-led strategy at fast-growing startups like Circle.so, BuddyBoss.com, and Bettermode.com, and is the founder of Led by Community, a global initiative supporting membership and community professionals.

Stand Out and Sell In: Winning Business with The Association Supplier Playbook
2025-06-11 14:00 - 15:30 | https://www.membershipworld.com/event/stand-out-and-sell-in-winning-business-with-the-association-supplier-playbook/
Want to work with more associations? This workshop is built for you.
​If you’re a supplier or service provider targeting associations, charities, or membership bodies, you already know this market is unique. The way associations discover, evaluate, and purchase services requires a different approach—one rooted in trust, credibility, and long-term value.
​This 90-minute online workshop will equip you with the strategies, insights, and tools you need to connect with associations more effectively, generate more leads, and close more deals—while also elevating your personal brand as a trusted expert in the space.
​✅ What you’ll learn:
​🟠 State of the Association and Membership Market
​Understand key trends shaping the sector, what associations care about today, and how to align your services with their priorities.
​🟠 How Associations Buy
​Gain insight into how decisions are made, who’s involved, and how to navigate long buying cycles and committee-led approvals.
​🟠 Lead Generation and Sales Strategy
​Learn how to build a pipeline of qualified leads and convert them into long-term clients using proven strategies and simple adjustments.
​🟠 Leveraging Social Media and Thought Leadership
​Discover how to position yourself as a go-to expert through strategic content, consistent messaging, and personal brand visibility.
​🟠 50+ Practical Tips and Immediate Actions
​Walk away with over 50 proven tips, tools, and techniques you can implement right away—shared directly from real association CEO insights.
​🎯 You’ll come away with:
​• A proven sales and marketing strategy framework tailored for selling to associations
​• Over 50 actionable tips drawn from the experience of leading membership professionals
​• A strong focus on building personal authority to boost trust and visibility in the sector

👤 Facilitator: Gordon Glenister

​Gordon is the Founder of Membership World, a former association leader of 11 years, and the host of the Influence Global Podcast. He’s led multiple membership organisations and is the author of the best-selling book Influencer Marketing Strategy. In 2025, Gordon co-hosted the first ever AI Hackathon for Associations to rave reviews and continues to help industry leaders position themselves as experts in their niche.
​Ready to grow your association client base and stand out in a competitive market?
