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SUMMARY:PR for Associations in an AI-First World
DESCRIPTION:In a time where information moves faster than ever\, public relations remains a powerful tool for associations — but only if it evolves with the world around it. \nThe PR playbook has changed. \nAssociations that continue to rely on traditional methods are falling behind. Those that embrace AI-powered tools\, smarter targeting\, and data-driven messaging are not only staying relevant — they’re growing\, influencing policy\, engaging members\, and reaching new audiences more effectively than ever. \nIn this live session with Journolink’s Managing Directors\, Angus Hay and Peter Ibbetson\, we’ll explore how AI is reshaping the PR landscape and what it means for association leaders today. \nWhat You’ll Learn: \n\nThe unique PR challenges associations face in 2025\nHow AI is changing media\, storytelling\, and visibility\nA practical framework for running PR in an AI-first world\nWhat to stop doing — and what to start doing now\n\nWhether you’re part of a large membership body or a small professional association\, this session will give you tools and perspective to rethink how you manage PR and media engagement moving forward. \nThis is not theory — it’s strategy you can apply right away. \nJoin us live and bring your questions. \nMeet the Speakers: \nAngus Hay is a multi‑awarded growth and strategy specialist with over 18 years of experience founding\, scaling and transforming businesses. As the Managing Director of JournoLink\, he helps businesses to amplify their stories through smart\, scalable PR. Today\, he brings that entrepreneurial mindset and his passion for AI‑powered communications to the webinar “PR for Associations in an AI‑First World.” \nPeter Ibbetson has a long history both in financial services where he found himself fronting the media for NatWest RBS in the financial crisis. As well as having plenty of ‘war stories’ he has perfected the art of managing the media in interviews. He launched JournoLink in 2012 as a disruptor tech platform to enable small and growth businesses to engage with the media\, but without the cost of an agency. The predominantly AI driven platform takes PR into the 21st century.
URL:https://www.membershipworld.com/event/pr-for-associations-in-an-ai-first-world/?currency=usd
CATEGORIES:Webinars
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ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/webinars/
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