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DTSTART;TZID=Europe/London:20250828T160000
DTEND;TZID=Europe/London:20250828T170000
DTSTAMP:20260421T235514
CREATED:20250808T152850Z
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UID:10000067-1756396800-1756400400@www.membershipworld.com
SUMMARY:Essential Next Steps: How Associations Can Embrace AI
DESCRIPTION:With AI adoption accelerating across every sector\, associations are under increasing pressure to understand and apply these tools to stay relevant\, efficient\, and impactful. This executive roundtable brings together leading AI experts to explore what associations should be doing right now to harness the power of artificial intelligence. \nThrough peer exchange and expert insights\, we’ll examine how pioneering organizations are moving from experimentation to practical application—unlocking opportunities to engage members\, drive growth\, and streamline operations. \nDiscussion Themes: \nCurrent Use Cases and Early Wins \n\nHow are associations already using AI to improve efficiency and member experiences?\nLearn from examples such as personal GPTs\, automated content creation\, and AI-powered service.\n\nScaling AI Adoption \n\nWhat are the most promising areas to expand AI capabilities?\nExplore approaches like AI hackathons\, speed networking formats\, and low-risk pilot projects.\n\nTools for Engagement\, Growth\, and Management \n\nDiscover leading AI platforms and tools tailored for associations.\nUnderstand how to select and integrate solutions that deliver measurable results.\n\nNavigating Challenges and Building Capabilities \n\nWhat cultural and operational shifts are needed to leverage AI successfully?\nDiscuss data privacy\, training\, and change management considerations.\n\nWhat You’ll Take Away: \nYou’ll leave with a clearer roadmap to integrate AI into your association’s strategy\, fresh ideas to experiment with immediately\, and insights from peers already on the journey—so you can move forward confidently in a rapidly changing landscape. \nFeatured Speakers: \nBryan Cassady\, Author of The Generative Organisation and The AI Playbook; Nadio Granata\, Founder of the AI Collective and creator of multiple personal GPTs; and Tim Bennett\, Founder of Powerhouse Digital and a leading AI training provider.
URL:https://www.membershipworld.com/event/essential-next-steps-how-associations-can-embrace-ai/?currency=usd
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/AI-Event-August-28-1920x1080-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250908T160000
DTEND;TZID=Europe/London:20250908T170000
DTSTAMP:20260421T235514
CREATED:20250808T072831Z
LAST-MODIFIED:20250908T135546Z
UID:10000066-1757347200-1757350800@www.membershipworld.com
SUMMARY:Exclusive Event for Suppliers: Strategies to Win More Association Business
DESCRIPTION:With associations navigating increasing complexity—from tighter budgets to shifting member expectations—suppliers need to bring more than just great products. Standing out today means understanding the association landscape and positioning your offer as a strategic solution. \nThis exclusive session is designed for association suppliers who want to deepen their impact and win more business. Led by Gordon Glenister\, Former Association CEO and Founder of Membership World\, you’ll get insider perspectives\, real-world examples\, and practical actions you can take immediately. \nDiscussion Themes: \nKey Challenges Facing Associations TodayGet a behind-the-scenes look at the most pressing issues associations are grappling with right now—and what that means for suppliers. \nStanding Out in a Crowded MarketLearn how to craft a value proposition that resonates\, builds trust\, and opens doors. \n5 Actionable Tips to Win More BusinessWalk away with concrete steps you can take today to attract\, engage\, and convert more association clients. \nWhat You’ll Take Away: \nYou’ll leave with a clearer understanding of the association buyer mindset\, smarter ways to market your offering\, and a set of practical strategies to grow your pipeline in the membership sector.
URL:https://www.membershipworld.com/event/exclusive-for-association-suppliers-how-to-win-more-association-business/?currency=usd
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/Webinar-1920x1080-2.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250918T140000
DTEND;TZID=Europe/London:20250918T150000
DTSTAMP:20260421T235514
CREATED:20250808T153844Z
LAST-MODIFIED:20250916T140313Z
UID:10000068-1758204000-1758207600@www.membershipworld.com
SUMMARY:Essential Leadership Tools: Strategic Planning for Association Executives
DESCRIPTION:With constant shifts in member needs\, technology\, and funding models\, today’s association leaders must move beyond reactive decision-making and into purposeful\, strategic planning. This executive roundtable invites association CEOs and senior leaders to explore how to build strategy frameworks that are not only actionable—but truly impactful. \nLed by Kim Bayley\, CEO of the Entertainment Retailers Association\, we’ll unpack the full cycle of strategic planning—from initial framework design to implementation and measurement. Expect real-world examples\, candid lessons learned\, and space for peer insights. \nDiscussion Themes: \nStrategic Frameworks That Work\nWhat does a strong planning model look like\, and how can you tailor it to your association’s mission? \nWho’s at the Table?\nExplore who should be involved in shaping your strategy—and how to foster alignment across stakeholders. \nCommon Pitfalls and How to Avoid Them\nLearn from past challenges and discover practical ways to keep your plan on track. \nFrom Plan to Practice\nHow do you measure progress\, adjust when needed\, and bring your strategy to life? \nWhat You’ll Take Away: \nYou’ll leave with a clearer understanding of how to approach strategy planning with intention\, how to engage your leadership team effectively\, and how to ensure your plan doesn’t sit on a shelf—it drives results. \nFeatured Guest: \nKim Bayley\, Chief Executive of the Entertainment Retailers Association (ERA)\, representing major digital services and retailers such as Spotify\, Amazon\, YouTube\, HMV\, and indie record shops. A lawyer-turned-investment banker\, Kim has led ERA since 2004\, transforming it into a powerhouse voice for digital and physical entertainment retail.
URL:https://www.membershipworld.com/event/essential-leadership-tools-strategic-planning-for-association-executives/?currency=usd
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/Rountable-Strategic-Planning-for-Association-Executives-September-18-2025-1200x630-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T140000
DTEND;TZID=Europe/London:20250924T150000
DTSTAMP:20260421T235514
CREATED:20250808T155348Z
LAST-MODIFIED:20250924T131317Z
UID:10000069-1758722400-1758726000@www.membershipworld.com
SUMMARY:Member Engagement in Action: How to Build Impactful Special Interest Groups
DESCRIPTION:In an era where personalized experiences and community-driven engagement matter more than ever\, Special Interest Groups (SIGs) are becoming an essential part of association strategy. But launching or scaling SIGs effectively requires more than enthusiasm—it takes structure\, support\, and a clear sense of purpose. \nThis peer-driven session will explore how high-performing associations are leveraging SIGs to deepen engagement\, develop leadership pipelines\, and increase member value. Whether you’re building from scratch or optimizing existing groups\, you’ll leave with actionable insights and proven ideas to strengthen your SIG strategy. \nDiscussion Themes: \nWhy SIGs Matter\nUnderstand how SIGs can create more relevant\, targeted value for your members—and why they’re key to modern association models. \nAutonomy vs. Alignment\nHow do you empower SIGs while keeping them connected to the broader mission? \nLeadership Development & Succession\nDiscover how SIGs can be incubators for future board members\, volunteers\, and champions. \nTechnology & Tools\nExplore the platforms that support engagement\, management\, and communication for thriving SIGs. \nMeasuring What Matters\nLearn how to define success and measure the ROI of your SIG efforts—from engagement metrics to member retention. \nWhat You’ll Take Away: \nYou’ll leave with frameworks\, tools\, and peer-tested strategies to build (or reboot) SIGs that drive real member value—while strengthening your overall community and leadership bench. \nFeatured Guest:\nRobin Osterley\, Chief Executive of the Charity Retail Association\, representing the UK’s vibrant network of charity shops. With a background spanning music\, education\, and the third sector\, Robin has led CRA since 2015\, advocating for social impact\, sustainability\, and community retail. A former choral conductor and seasoned membership leader\, he brings decades of experience in governance\, marketing\, and organisational leadership.
URL:https://www.membershipworld.com/event/member-engagement-in-action-how-to-build-impactful-special-interest-groups/?currency=usd
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/1200x630-Rountable-How-to-Build-Impactful-Special-Interest-Groups-September-24-2025.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251014T140000
DTEND;TZID=Europe/London:20251014T150000
DTSTAMP:20260421T235514
CREATED:20250912T190625Z
LAST-MODIFIED:20251010T113544Z
UID:10000071-1760450400-1760454000@www.membershipworld.com
SUMMARY:Essential Skills for Leaders of Professional Membership Associations
DESCRIPTION:With the role of associations evolving faster than ever\, today’s leaders must balance vision\, agility\, and operational excellence. It’s no longer enough to manage day-to-day demands—executives must cultivate a diverse skill set to inspire teams\, deliver member value\, and navigate an increasingly complex environment. \n\n\nThis executive roundtable invites association CEOs and senior leaders to explore the essential skills now required to succeed. Led by Adam Boddison\, CEO of the Association for Project Management\, the session will uncover real-world leadership lessons\, candid reflections\, and actionable strategies for strengthening executive capacity in professional membership organisations. \nDiscussion Themes: \n\nAdaptive Leadership in a Changing Landscape \nHow do leaders balance long-term vision with short-term pressures? \nEngaging and Retaining Members \nWhat skills matter most for building meaningful connections and sustaining value? \nFinancial and Strategic Acumen \nWhy do leaders need to be as comfortable with numbers as they are with narratives? \nBuilding High-Performing Teams \nWhat does it take to motivate\, empower\, and retain top talent in associations? \nGovernance and Influence \nHow can CEOs navigate boards\, stakeholders\, and policy landscapes effectively? \n\nWhat You’ll Take Away: \n\n\nYou’ll leave with a clearer picture of the leadership toolkit required for today’s association executives—practical insights you can apply immediately to strengthen your impact\, sharpen your strategy\, and lead with confidence. \n\n\nFeatured Guest: \nAdam Boddison\, CEO of the Association for Project Management (APM). An experienced chief executive\, Adam has built his career on blending education and enterprise to drive social change. He has expanded the reach of national charities\, positioned the chartered project profession as a driver of social mobility\, and influenced government policy across education\, health\, and social care. With experience spanning teaching\, governance\, and international development\, Adam brings a wealth of insight into what it takes to lead membership organisations in today’s world.
URL:https://www.membershipworld.com/event/essential-skills-for-leaders-of-professional-membership-associations/?currency=usd
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/09/1200x630-Rountable-Essential-Skills-for-Leaders-October-14th-2025.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T160000
DTEND;TZID=Europe/London:20251022T170000
DTSTAMP:20260421T235514
CREATED:20250912T191659Z
LAST-MODIFIED:20251008T182445Z
UID:10000072-1761148800-1761152400@www.membershipworld.com
SUMMARY:How to Make Associations Work Effectively?
DESCRIPTION:Running an association successfully requires balancing member needs\, sector demands\, and strategic priorities—all while navigating the challenges that come with leadership. This interactive roundtable invites association leaders\, aspiring founders\, and sector professionals to explore what really makes associations effective—drawing on real-world experience and practical insights. \n\n\nLed by Russell Hamblin-Boone\, a seasoned association leader\, we’ll discuss strategies for meeting member expectations\, managing stakeholders\, and ensuring long-term impact. This session is participatory\, with space for peer discussion\, your questions\, and practical advice you can apply in your own association. \nDiscussion Themes: \nMeeting Member Needs\nUnderstand how to identify and deliver the services\, support\, and value your members expect. \nStakeholder Management\nLearn practical approaches to balancing the interests of regulators\, industry partners\, and internal teams. \nStrategy in Action\nExplore what works—and what doesn’t—when implementing association strategies\, from finance and advocacy to innovation and governance. \nInteractive Q&A\nBring your questions\, challenges\, and experiences. Russell will provide insights to help you apply these lessons in your own context. \nWhat You’ll Take Away: \nYou’ll leave with actionable ideas for running an effective association\, practical strategies for common pitfalls\, and inspiration from someone who has led multiple associations to success. \nFeatured Guest: \nRussell Hamblin-Boone has extensive experience in the membership sector\, having led several trade associations from the ground up. He shares firsthand insights into member engagement\, sector collaboration\, and association management\, drawing on decades of leadership experience.
URL:https://www.membershipworld.com/event/how-to-make-associations-work-effectively/?currency=usd
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/09/Rountable-How-to-Make-Associations-Work-Effectively_-October-22-2025-1920x1080-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251127T150000
DTEND;TZID=Europe/London:20251127T160000
DTSTAMP:20260421T235514
CREATED:20251110T164120Z
LAST-MODIFIED:20251120T165049Z
UID:10000075-1764255600-1764259200@www.membershipworld.com
SUMMARY:PR for Associations in an AI-First World
DESCRIPTION:In a time where information moves faster than ever\, public relations remains a powerful tool for associations — but only if it evolves with the world around it. \nThe PR playbook has changed. \nAssociations that continue to rely on traditional methods are falling behind. Those that embrace AI-powered tools\, smarter targeting\, and data-driven messaging are not only staying relevant — they’re growing\, influencing policy\, engaging members\, and reaching new audiences more effectively than ever. \nIn this live session with Journolink’s Managing Directors\, Angus Hay and Peter Ibbetson\, we’ll explore how AI is reshaping the PR landscape and what it means for association leaders today. \nWhat You’ll Learn: \n\nThe unique PR challenges associations face in 2025\nHow AI is changing media\, storytelling\, and visibility\nA practical framework for running PR in an AI-first world\nWhat to stop doing — and what to start doing now\n\nWhether you’re part of a large membership body or a small professional association\, this session will give you tools and perspective to rethink how you manage PR and media engagement moving forward. \nThis is not theory — it’s strategy you can apply right away. \nJoin us live and bring your questions. \nMeet the Speakers: \nAngus Hay is a multi‑awarded growth and strategy specialist with over 18 years of experience founding\, scaling and transforming businesses. As the Managing Director of JournoLink\, he helps businesses to amplify their stories through smart\, scalable PR. Today\, he brings that entrepreneurial mindset and his passion for AI‑powered communications to the webinar “PR for Associations in an AI‑First World.” \nPeter Ibbetson has a long history both in financial services where he found himself fronting the media for NatWest RBS in the financial crisis. As well as having plenty of ‘war stories’ he has perfected the art of managing the media in interviews. He launched JournoLink in 2012 as a disruptor tech platform to enable small and growth businesses to engage with the media\, but without the cost of an agency. The predominantly AI driven platform takes PR into the 21st century.
URL:https://www.membershipworld.com/event/pr-for-associations-in-an-ai-first-world/?currency=usd
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/11/PR-for-Associations-in-an-AI-First-World-Wednesday-November-27-2025-1920x1080-2.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/webinars/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251211T160000
DTEND;TZID=Europe/London:20251211T170000
DTSTAMP:20260421T235514
CREATED:20251104T122744Z
LAST-MODIFIED:20251111T152317Z
UID:10000074-1765468800-1765472400@www.membershipworld.com
SUMMARY:The Great Membership World Christmas Quiz
DESCRIPTION:It’s time to bring some festive fun and friendly competition to the Membership World community. \nJoin us for The Great Membership World Christmas Quiz — a light-hearted virtual event designed to connect members\, suppliers\, and associations in a spirited holiday showdown of knowledge\, teamwork\, and good cheer. \nHosted live on Zoom\, this light-hearted quiz is the perfect opportunity to connect with peers\, show off your trivia skills\, and celebrate the season with the wider Membership World community. \nWhether you’re representing your company\, joining as a team of friends\, or playing solo\, this event promises laughter\, surprises\, and a little healthy rivalry — all wrapped in the festive spirit of Membership World. \nEvent Highlights: \n\nA festive quiz full of surprises and laughter\nExciting holiday prizes for the Top 3 winners\nA fun and social way to wrap up the year\n\nWho Can Join:\nOpen to all associations\, suppliers\, and companies within the Membership World community — team entries encouraged. \nBe part of the celebration as we bring the Membership World spirit to life — uniting community\, collaboration\, and a touch of festive competition — all in one joyful year-end event.
URL:https://www.membershipworld.com/event/the-great-membership-world-christmas-quiz/?currency=usd
CATEGORIES:Networking (Online)
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/11/The-Great-Membership-World-Christmas-Quiz-December-11th-2025-1920x1080-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260318T160000
DTEND;TZID=Europe/London:20260318T170000
DTSTAMP:20260421T235514
CREATED:20260224T170512Z
LAST-MODIFIED:20260317T183308Z
UID:10000078-1773849600-1773853200@www.membershipworld.com
SUMMARY:Stop Starting Over: Creating Ongoing Learning Through Community
DESCRIPTION:In today’s membership landscape\, education alone isn’t enough. When engagement ends with a course or webinar\, organisations are forced to “start over” again and again. The real opportunity lies in integrating learning and community to create continuous member experiences that drive retention\, advocacy\, and long-term growth. \nThis practical webinar will explore how associations can unify learning and community to build ongoing engagement that compounds over time. Join Terri Herrmann\, Chief Marketing Officer at Forj\, and Francisco Opazo\, Vice President of Growth & Community at Membership World\, for an interactive session designed to deliver practical frameworks\, meaningful engagement metrics\, and actionable strategies to turn learning into sustained connection—without overhauling everything at once. \nDiscussion Themes: \nFrom One-Time Events to Continuous ExperienceExplore how to design intentional peer-to-peer connection points that extend learning beyond courses and webinars. \nAssessing Your MaturityIdentify where learning and community integration will drive the greatest impact within your organisation. \nMeasuring What MattersLearn how to track practical community health metrics that signal true engagement—rather than relying on vanity data. \nAligning for Retention & AdvocacyDiscover how to unify internal teams so community initiatives directly support renewals\, revenue\, and long-term member value. \nBuilding the Business CaseConnect engagement strategies to tangible outcomes\, creating a compelling case for sustainable\, community-led growth. \nWhat You’ll Take Away: \nYou’ll leave with a practical framework to evaluate your current approach\, clear engagement metrics to guide decision-making\, and step-by-step actions to turn content into connection—strengthening retention\, advocacy\, and revenue in the process. \nFeatured Speakers: \nTerri HerrmannChief Marketing Officer at Forj\, Terri is a SaaS marketing leader and community-led growth advocate who helps organisations scale both revenue and relationships. She believes authentic leadership and genuine connection are the foundation of sustainable growth. \nFrancisco OpazoVice President of Growth & Community at Membership World\, Francisco is a growth strategist and community industry advocate with more than 14 years of experience helping tech brands scale through online communities and digital demand generation. He is also the Founder of Led by Community and Community Week\, global platforms connecting and advancing community professionals.
URL:https://www.membershipworld.com/event/stop-starting-over-creating-ongoing-learning-through-community/?currency=usd
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2026/02/Webinar-Creating-Ongoing-Learning-Through-Community-March-18-2026-1920x1080-1-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/webinars/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260414T120000
DTEND;TZID=Europe/London:20260414T130000
DTSTAMP:20260421T235514
CREATED:20260317T182741Z
LAST-MODIFIED:20260413T143408Z
UID:10000080-1776168000-1776171600@www.membershipworld.com
SUMMARY:From Curiosity to Capability: How CIOB Built an AI-Ready Organisation
DESCRIPTION:AI adoption is accelerating across organisations—but for many membership bodies\, the reality is still uncertain. Staff are already experimenting with AI tools\, leadership knows a strategy is needed\, yet few organisations are clear on how to move forward in a structured and responsible way. \nThis practical webinar explores how The Chartered Institute of Building (CIOB) moved from informal experimentation to a structured\, organisation-wide approach to AI adoption. Join Jenny Watkins\, Director at Intercloud9\, and David Hancox\, Chief Operating Officer at CIOB\, as they share how the organisation assessed its readiness\, built leadership confidence\, and developed a practical framework for purposeful AI adoption. \nDrawing on CIOB’s experience\, this session will explore how membership organisations can move from curiosity to capability—balancing governance\, experimentation\, and long-term strategic value. \nDiscussion Themes: \nFrom Informal Experimentation to Organisational StrategyExplore how CIOB navigated the moment when AI was already being used across the organisation but lacked clear direction or governance. \nUnderstanding Real AI ReadinessLearn what a rigorous readiness assessment revealed about capability gaps—and why confronting them openly helped build leadership and board-level support. \nBuilding Governance Without Killing MomentumDiscover how CIOB developed policies\, governance\, and guardrails that support responsible AI adoption while still encouraging experimentation. \nFrom Reactive to Purposeful AdoptionSee how membership organisations can transition from scattered experimentation to a coordinated AI strategy aligned with mission and long-term value. \nWhat You’ll Take Away: \nYou’ll leave with practical insights into assessing AI readiness\, building governance and capability across teams\, and creating a clear path from informal experimentation to confident\, mission-aligned AI adoption. \nFeatured Speakers: \nJenny WatkinsDirector at Intercloud9\, Jenny works with membership and non-profit organisations on digital strategy\, AI adoption\, income growth\, and large-scale transformation. She has more than 30 years of experience supporting leading UK membership bodies and charities. \nDavid HancoxChief Operating Officer at The Chartered Institute of Building (CIOB)\, David works with the CEO\, leadership team\, and board to turn the organisation’s strategic vision into effective delivery across finance\, digital\, data and technology\, HR\, and operations.
URL:https://www.membershipworld.com/event/from-curiosity-to-capability-how-ciob-built-an-ai-ready-organisation/?currency=usd
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2026/03/Webinar-Intercloud9-1920x1080-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/from-curiosity-to-capability-how-ciob-built-an-ai-ready-organisation/?currency=usd
END:VEVENT
END:VCALENDAR