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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251211T160000
DTEND;TZID=Europe/London:20251211T170000
DTSTAMP:20260413T201535
CREATED:20251104T122744Z
LAST-MODIFIED:20251111T152317Z
UID:10000074-1765468800-1765472400@www.membershipworld.com
SUMMARY:The Great Membership World Christmas Quiz
DESCRIPTION:It’s time to bring some festive fun and friendly competition to the Membership World community. \nJoin us for The Great Membership World Christmas Quiz — a light-hearted virtual event designed to connect members\, suppliers\, and associations in a spirited holiday showdown of knowledge\, teamwork\, and good cheer. \nHosted live on Zoom\, this light-hearted quiz is the perfect opportunity to connect with peers\, show off your trivia skills\, and celebrate the season with the wider Membership World community. \nWhether you’re representing your company\, joining as a team of friends\, or playing solo\, this event promises laughter\, surprises\, and a little healthy rivalry — all wrapped in the festive spirit of Membership World. \nEvent Highlights: \n\nA festive quiz full of surprises and laughter\nExciting holiday prizes for the Top 3 winners\nA fun and social way to wrap up the year\n\nWho Can Join:\nOpen to all associations\, suppliers\, and companies within the Membership World community — team entries encouraged. \nBe part of the celebration as we bring the Membership World spirit to life — uniting community\, collaboration\, and a touch of festive competition — all in one joyful year-end event.
URL:https://www.membershipworld.com/event/the-great-membership-world-christmas-quiz/
CATEGORIES:Networking (Online)
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/11/The-Great-Membership-World-Christmas-Quiz-December-11th-2025-1920x1080-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251127T150000
DTEND;TZID=Europe/London:20251127T160000
DTSTAMP:20260413T201535
CREATED:20251110T164120Z
LAST-MODIFIED:20251120T165049Z
UID:10000075-1764255600-1764259200@www.membershipworld.com
SUMMARY:PR for Associations in an AI-First World
DESCRIPTION:In a time where information moves faster than ever\, public relations remains a powerful tool for associations — but only if it evolves with the world around it. \nThe PR playbook has changed. \nAssociations that continue to rely on traditional methods are falling behind. Those that embrace AI-powered tools\, smarter targeting\, and data-driven messaging are not only staying relevant — they’re growing\, influencing policy\, engaging members\, and reaching new audiences more effectively than ever. \nIn this live session with Journolink’s Managing Directors\, Angus Hay and Peter Ibbetson\, we’ll explore how AI is reshaping the PR landscape and what it means for association leaders today. \nWhat You’ll Learn: \n\nThe unique PR challenges associations face in 2025\nHow AI is changing media\, storytelling\, and visibility\nA practical framework for running PR in an AI-first world\nWhat to stop doing — and what to start doing now\n\nWhether you’re part of a large membership body or a small professional association\, this session will give you tools and perspective to rethink how you manage PR and media engagement moving forward. \nThis is not theory — it’s strategy you can apply right away. \nJoin us live and bring your questions. \nMeet the Speakers: \nAngus Hay is a multi‑awarded growth and strategy specialist with over 18 years of experience founding\, scaling and transforming businesses. As the Managing Director of JournoLink\, he helps businesses to amplify their stories through smart\, scalable PR. Today\, he brings that entrepreneurial mindset and his passion for AI‑powered communications to the webinar “PR for Associations in an AI‑First World.” \nPeter Ibbetson has a long history both in financial services where he found himself fronting the media for NatWest RBS in the financial crisis. As well as having plenty of ‘war stories’ he has perfected the art of managing the media in interviews. He launched JournoLink in 2012 as a disruptor tech platform to enable small and growth businesses to engage with the media\, but without the cost of an agency. The predominantly AI driven platform takes PR into the 21st century.
URL:https://www.membershipworld.com/event/pr-for-associations-in-an-ai-first-world/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/11/PR-for-Associations-in-an-AI-First-World-Wednesday-November-27-2025-1920x1080-2.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/webinars/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T160000
DTEND;TZID=Europe/London:20251022T170000
DTSTAMP:20260413T201535
CREATED:20250912T191659Z
LAST-MODIFIED:20251008T182445Z
UID:10000072-1761148800-1761152400@www.membershipworld.com
SUMMARY:How to Make Associations Work Effectively?
DESCRIPTION:Running an association successfully requires balancing member needs\, sector demands\, and strategic priorities—all while navigating the challenges that come with leadership. This interactive roundtable invites association leaders\, aspiring founders\, and sector professionals to explore what really makes associations effective—drawing on real-world experience and practical insights. \n\n\nLed by Russell Hamblin-Boone\, a seasoned association leader\, we’ll discuss strategies for meeting member expectations\, managing stakeholders\, and ensuring long-term impact. This session is participatory\, with space for peer discussion\, your questions\, and practical advice you can apply in your own association. \nDiscussion Themes: \nMeeting Member Needs\nUnderstand how to identify and deliver the services\, support\, and value your members expect. \nStakeholder Management\nLearn practical approaches to balancing the interests of regulators\, industry partners\, and internal teams. \nStrategy in Action\nExplore what works—and what doesn’t—when implementing association strategies\, from finance and advocacy to innovation and governance. \nInteractive Q&A\nBring your questions\, challenges\, and experiences. Russell will provide insights to help you apply these lessons in your own context. \nWhat You’ll Take Away: \nYou’ll leave with actionable ideas for running an effective association\, practical strategies for common pitfalls\, and inspiration from someone who has led multiple associations to success. \nFeatured Guest: \nRussell Hamblin-Boone has extensive experience in the membership sector\, having led several trade associations from the ground up. He shares firsthand insights into member engagement\, sector collaboration\, and association management\, drawing on decades of leadership experience.
URL:https://www.membershipworld.com/event/how-to-make-associations-work-effectively/
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/09/Rountable-How-to-Make-Associations-Work-Effectively_-October-22-2025-1920x1080-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251014T140000
DTEND;TZID=Europe/London:20251014T150000
DTSTAMP:20260413T201535
CREATED:20250912T190625Z
LAST-MODIFIED:20251010T113544Z
UID:10000071-1760450400-1760454000@www.membershipworld.com
SUMMARY:Essential Skills for Leaders of Professional Membership Associations
DESCRIPTION:With the role of associations evolving faster than ever\, today’s leaders must balance vision\, agility\, and operational excellence. It’s no longer enough to manage day-to-day demands—executives must cultivate a diverse skill set to inspire teams\, deliver member value\, and navigate an increasingly complex environment. \n\n\nThis executive roundtable invites association CEOs and senior leaders to explore the essential skills now required to succeed. Led by Adam Boddison\, CEO of the Association for Project Management\, the session will uncover real-world leadership lessons\, candid reflections\, and actionable strategies for strengthening executive capacity in professional membership organisations. \nDiscussion Themes: \n\nAdaptive Leadership in a Changing Landscape \nHow do leaders balance long-term vision with short-term pressures? \nEngaging and Retaining Members \nWhat skills matter most for building meaningful connections and sustaining value? \nFinancial and Strategic Acumen \nWhy do leaders need to be as comfortable with numbers as they are with narratives? \nBuilding High-Performing Teams \nWhat does it take to motivate\, empower\, and retain top talent in associations? \nGovernance and Influence \nHow can CEOs navigate boards\, stakeholders\, and policy landscapes effectively? \n\nWhat You’ll Take Away: \n\n\nYou’ll leave with a clearer picture of the leadership toolkit required for today’s association executives—practical insights you can apply immediately to strengthen your impact\, sharpen your strategy\, and lead with confidence. \n\n\nFeatured Guest: \nAdam Boddison\, CEO of the Association for Project Management (APM). An experienced chief executive\, Adam has built his career on blending education and enterprise to drive social change. He has expanded the reach of national charities\, positioned the chartered project profession as a driver of social mobility\, and influenced government policy across education\, health\, and social care. With experience spanning teaching\, governance\, and international development\, Adam brings a wealth of insight into what it takes to lead membership organisations in today’s world.
URL:https://www.membershipworld.com/event/essential-skills-for-leaders-of-professional-membership-associations/
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/09/1200x630-Rountable-Essential-Skills-for-Leaders-October-14th-2025.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T140000
DTEND;TZID=Europe/London:20250924T150000
DTSTAMP:20260413T201535
CREATED:20250808T155348Z
LAST-MODIFIED:20250924T131317Z
UID:10000069-1758722400-1758726000@www.membershipworld.com
SUMMARY:Member Engagement in Action: How to Build Impactful Special Interest Groups
DESCRIPTION:In an era where personalized experiences and community-driven engagement matter more than ever\, Special Interest Groups (SIGs) are becoming an essential part of association strategy. But launching or scaling SIGs effectively requires more than enthusiasm—it takes structure\, support\, and a clear sense of purpose. \nThis peer-driven session will explore how high-performing associations are leveraging SIGs to deepen engagement\, develop leadership pipelines\, and increase member value. Whether you’re building from scratch or optimizing existing groups\, you’ll leave with actionable insights and proven ideas to strengthen your SIG strategy. \nDiscussion Themes: \nWhy SIGs Matter\nUnderstand how SIGs can create more relevant\, targeted value for your members—and why they’re key to modern association models. \nAutonomy vs. Alignment\nHow do you empower SIGs while keeping them connected to the broader mission? \nLeadership Development & Succession\nDiscover how SIGs can be incubators for future board members\, volunteers\, and champions. \nTechnology & Tools\nExplore the platforms that support engagement\, management\, and communication for thriving SIGs. \nMeasuring What Matters\nLearn how to define success and measure the ROI of your SIG efforts—from engagement metrics to member retention. \nWhat You’ll Take Away: \nYou’ll leave with frameworks\, tools\, and peer-tested strategies to build (or reboot) SIGs that drive real member value—while strengthening your overall community and leadership bench. \nFeatured Guest:\nRobin Osterley\, Chief Executive of the Charity Retail Association\, representing the UK’s vibrant network of charity shops. With a background spanning music\, education\, and the third sector\, Robin has led CRA since 2015\, advocating for social impact\, sustainability\, and community retail. A former choral conductor and seasoned membership leader\, he brings decades of experience in governance\, marketing\, and organisational leadership.
URL:https://www.membershipworld.com/event/member-engagement-in-action-how-to-build-impactful-special-interest-groups/
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/1200x630-Rountable-How-to-Build-Impactful-Special-Interest-Groups-September-24-2025.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250918T140000
DTEND;TZID=Europe/London:20250918T150000
DTSTAMP:20260413T201535
CREATED:20250808T153844Z
LAST-MODIFIED:20250916T140313Z
UID:10000068-1758204000-1758207600@www.membershipworld.com
SUMMARY:Essential Leadership Tools: Strategic Planning for Association Executives
DESCRIPTION:With constant shifts in member needs\, technology\, and funding models\, today’s association leaders must move beyond reactive decision-making and into purposeful\, strategic planning. This executive roundtable invites association CEOs and senior leaders to explore how to build strategy frameworks that are not only actionable—but truly impactful. \nLed by Kim Bayley\, CEO of the Entertainment Retailers Association\, we’ll unpack the full cycle of strategic planning—from initial framework design to implementation and measurement. Expect real-world examples\, candid lessons learned\, and space for peer insights. \nDiscussion Themes: \nStrategic Frameworks That Work\nWhat does a strong planning model look like\, and how can you tailor it to your association’s mission? \nWho’s at the Table?\nExplore who should be involved in shaping your strategy—and how to foster alignment across stakeholders. \nCommon Pitfalls and How to Avoid Them\nLearn from past challenges and discover practical ways to keep your plan on track. \nFrom Plan to Practice\nHow do you measure progress\, adjust when needed\, and bring your strategy to life? \nWhat You’ll Take Away: \nYou’ll leave with a clearer understanding of how to approach strategy planning with intention\, how to engage your leadership team effectively\, and how to ensure your plan doesn’t sit on a shelf—it drives results. \nFeatured Guest: \nKim Bayley\, Chief Executive of the Entertainment Retailers Association (ERA)\, representing major digital services and retailers such as Spotify\, Amazon\, YouTube\, HMV\, and indie record shops. A lawyer-turned-investment banker\, Kim has led ERA since 2004\, transforming it into a powerhouse voice for digital and physical entertainment retail.
URL:https://www.membershipworld.com/event/essential-leadership-tools-strategic-planning-for-association-executives/
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/Rountable-Strategic-Planning-for-Association-Executives-September-18-2025-1200x630-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250908T160000
DTEND;TZID=Europe/London:20250908T170000
DTSTAMP:20260413T201535
CREATED:20250808T072831Z
LAST-MODIFIED:20250908T135546Z
UID:10000066-1757347200-1757350800@www.membershipworld.com
SUMMARY:Exclusive Event for Suppliers: Strategies to Win More Association Business
DESCRIPTION:With associations navigating increasing complexity—from tighter budgets to shifting member expectations—suppliers need to bring more than just great products. Standing out today means understanding the association landscape and positioning your offer as a strategic solution. \nThis exclusive session is designed for association suppliers who want to deepen their impact and win more business. Led by Gordon Glenister\, Former Association CEO and Founder of Membership World\, you’ll get insider perspectives\, real-world examples\, and practical actions you can take immediately. \nDiscussion Themes: \nKey Challenges Facing Associations TodayGet a behind-the-scenes look at the most pressing issues associations are grappling with right now—and what that means for suppliers. \nStanding Out in a Crowded MarketLearn how to craft a value proposition that resonates\, builds trust\, and opens doors. \n5 Actionable Tips to Win More BusinessWalk away with concrete steps you can take today to attract\, engage\, and convert more association clients. \nWhat You’ll Take Away: \nYou’ll leave with a clearer understanding of the association buyer mindset\, smarter ways to market your offering\, and a set of practical strategies to grow your pipeline in the membership sector.
URL:https://www.membershipworld.com/event/exclusive-for-association-suppliers-how-to-win-more-association-business/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/Webinar-1920x1080-2.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250828T160000
DTEND;TZID=Europe/London:20250828T170000
DTSTAMP:20260413T201535
CREATED:20250808T152850Z
LAST-MODIFIED:20250828T110419Z
UID:10000067-1756396800-1756400400@www.membershipworld.com
SUMMARY:Essential Next Steps: How Associations Can Embrace AI
DESCRIPTION:With AI adoption accelerating across every sector\, associations are under increasing pressure to understand and apply these tools to stay relevant\, efficient\, and impactful. This executive roundtable brings together leading AI experts to explore what associations should be doing right now to harness the power of artificial intelligence. \nThrough peer exchange and expert insights\, we’ll examine how pioneering organizations are moving from experimentation to practical application—unlocking opportunities to engage members\, drive growth\, and streamline operations. \nDiscussion Themes: \nCurrent Use Cases and Early Wins \n\nHow are associations already using AI to improve efficiency and member experiences?\nLearn from examples such as personal GPTs\, automated content creation\, and AI-powered service.\n\nScaling AI Adoption \n\nWhat are the most promising areas to expand AI capabilities?\nExplore approaches like AI hackathons\, speed networking formats\, and low-risk pilot projects.\n\nTools for Engagement\, Growth\, and Management \n\nDiscover leading AI platforms and tools tailored for associations.\nUnderstand how to select and integrate solutions that deliver measurable results.\n\nNavigating Challenges and Building Capabilities \n\nWhat cultural and operational shifts are needed to leverage AI successfully?\nDiscuss data privacy\, training\, and change management considerations.\n\nWhat You’ll Take Away: \nYou’ll leave with a clearer roadmap to integrate AI into your association’s strategy\, fresh ideas to experiment with immediately\, and insights from peers already on the journey—so you can move forward confidently in a rapidly changing landscape. \nFeatured Speakers: \nBryan Cassady\, Author of The Generative Organisation and The AI Playbook; Nadio Granata\, Founder of the AI Collective and creator of multiple personal GPTs; and Tim Bennett\, Founder of Powerhouse Digital and a leading AI training provider.
URL:https://www.membershipworld.com/event/essential-next-steps-how-associations-can-embrace-ai/
CATEGORIES:Roundtables
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/08/AI-Event-August-28-1920x1080-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://us02web.zoom.us/j/8863498137
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250722T140000
DTEND;TZID=Europe/London:20250722T150000
DTSTAMP:20260413T201535
CREATED:20250620T151429Z
LAST-MODIFIED:20250630T201914Z
UID:10000063-1753192800-1753196400@www.membershipworld.com
SUMMARY:Driving 365 Engagement: Community Apps for Year-Round Member Value
DESCRIPTION:As associations seek to deepen member connections and deliver value year-round\, many are exploring custom-built community apps as a key tool in their digital engagement strategy. \nThis executive roundtable brings association leaders together to explore what it takes to build and sustain an online community app that truly engages—365 days a year. We’ll examine the strategic choices\, platform capabilities\, and engagement tactics that can turn your app from a static resource into a vibrant digital home for members. \nThrough expert insights and peer-led discussion\, you’ll gain clarity on how to align tech investments with community goals\, foster continuous interaction\, and track the impact of your digital efforts. \nDiscussion Themes: \nPurpose & Strategic Alignment \n\nWhat role should a community app play in your broader engagement strategy?\nHow do you define and design for long-term member value?\n\nDriving Daily Engagement \n\nExplore practical features—from content and gamification to networking and peer support—that spark ongoing participation.\nWhat keeps members coming back?\n\nTechnology\, Integration & Scalability \n\nReview essential tech considerations: platform choices\, CRM/AMS integration\, scalability\, and analytics.\nHow do you ensure a seamless and adaptable experience?\n\nMeasuring Success & Demonstrating ROI \n\nWhat metrics indicate real engagement and community health?\nHow do you evolve your strategy based on member behavior and feedback?\n\nWhat You’ll Take Away: \nYou’ll leave with a deeper understanding of what it takes to build or refine an online community app that delivers ongoing value. Expect peer-tested ideas\, key success metrics\, and a clearer path for integrating digital community into your long-term engagement strategy.
URL:https://www.membershipworld.com/event/building-online-community-apps-with-365-engagement/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/06/JULY-22-ONLINE-WEBINAR.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/building-online-community-apps-with-365-engagement/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250627T140000
DTEND;TZID=Europe/London:20250627T150000
DTSTAMP:20260413T201535
CREATED:20250505T075909Z
LAST-MODIFIED:20250617T145347Z
UID:10000059-1751032800-1751036400@www.membershipworld.com
SUMMARY:Networking for Membership Leaders - June 2025
DESCRIPTION:Connect. Collaborate. Grow. \nJoin us for a relaxed yet purposeful networking hour with peers across the membership sector. This event is open to association leaders\, unions\, and charities who want to build relationships\, exchange ideas\, and stay connected with others shaping the future of membership organisations. \nWhether you want to explore collaboration\, share insights\, or meet like-minded professionals\, you’ll leave with valuable new connections. \n🗂 What to expect:\n🟠 Welcome from host Gordon Glenister\, Founder of Membership World \n🟠 A look ahead at upcoming Membership World events \n🟠 Rotating small-group networking sessions (breakout rooms with up to 4 attendees) \n🟠 Dynamic conversations guided by prompts and shared experiences \n🟠 A full hour of focused\, high-quality connections \nSpaces are limited to keep the experience intimate and engaging. \nSecure your spot now and grow your professional network with Membership World.
URL:https://www.membershipworld.com/event/networking-membership-leaders-june-2025/
CATEGORIES:Networking (Online)
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/05/networking-rectangle-1.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/networking-membership-leaders-june-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250624T150000
DTEND;TZID=Europe/London:20250624T160000
DTSTAMP:20260413T201535
CREATED:20250505T102655Z
LAST-MODIFIED:20250610T101444Z
UID:10000061-1750777200-1750780800@www.membershipworld.com
SUMMARY:Retention is Revenue: Building Member Experiences That Make Them Stay
DESCRIPTION:Retention is Revenue: Building Member Experiences That Make Them Stay \nMost associations don’t have a retention problem—they have an experience problem. \nMembers rarely leave over price. They leave because the experience didn’t deliver ongoing value\, connection\, or purpose. \nThis 1-hour webinar is designed to help association\, charity\, and membership leaders rethink retention—not as a standalone metric\, but as the natural result of a meaningful\, well-designed member experience. \nLed by Francisco Opazo\, VP of Growth & Community at Membership World\, this session will help you connect the dots between engagement\, experience\, and long-term revenue. \nStructure: \nWelcome & About Membership World \nAn introduction to the host and our mission to support membership professionals \nCore Session: Retention is Revenue \n• Why most members leave—and what you can do to change that \n• How to build value that compounds over time \n• Engagement loops that stick without overwhelming \n• Simple ways to recognise loyal members and boost advocacy \nLive Q&A \nAsk questions\, share your challenges\, and get practical insights directly from Francisco \nYou’ll walk away with: \n• A practical retention framework built around experience \n• Tools to increase renewals and member lifetime value \n• Ideas you can implement immediately—no tech overhaul needed \n• A stronger understanding of how retention supports sustainable growth \nAbout the Speaker \nFrancisco Opazo is the VP of Growth & Community at Membership World and organiser of London Community Week\, the largest event for community professionals in Europe and the UK. \nHe’s led growth and member-led strategy at fast-growing startups like Circle.so\, BuddyBoss.com\, and Bettermode.com\, and is the founder of Led by Community\, a global initiative supporting membership and community professionals.
URL:https://www.membershipworld.com/event/retention-is-revenue-building-member-experiences-that-make-them-stay/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/05/francisco-june24-rectangle.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/retention-is-revenue-building-member-experiences-that-make-them-stay/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250611T140000
DTEND;TZID=Europe/London:20250611T153000
DTSTAMP:20260413T201535
CREATED:20250505T093439Z
LAST-MODIFIED:20250610T101741Z
UID:10000060-1749650400-1749655800@www.membershipworld.com
SUMMARY:Stand Out and Sell In: Winning Business with The Association Supplier Playbook
DESCRIPTION:Want to work with more associations? This workshop is built for you. \n​If you’re a supplier or service provider targeting associations\, charities\, or membership bodies\, you already know this market is unique. The way associations discover\, evaluate\, and purchase services requires a different approach—one rooted in trust\, credibility\, and long-term value. \n​This 90-minute online workshop will equip you with the strategies\, insights\, and tools you need to connect with associations more effectively\, generate more leads\, and close more deals—while also elevating your personal brand as a trusted expert in the space. \n​✅ What you’ll learn: \n​🟠 State of the Association and Membership Market \n​Understand key trends shaping the sector\, what associations care about today\, and how to align your services with their priorities. \n​🟠 How Associations Buy \n​Gain insight into how decisions are made\, who’s involved\, and how to navigate long buying cycles and committee-led approvals. \n​🟠 Lead Generation and Sales Strategy \n​Learn how to build a pipeline of qualified leads and convert them into long-term clients using proven strategies and simple adjustments. \n​🟠 Leveraging Social Media and Thought Leadership \n​Discover how to position yourself as a go-to expert through strategic content\, consistent messaging\, and personal brand visibility. \n​🟠 50+ Practical Tips and Immediate Actions \n​Walk away with over 50 proven tips\, tools\, and techniques you can implement right away—shared directly from real association CEO insights. \n​🎯 You’ll come away with: \n​• A proven sales and marketing strategy framework tailored for selling to associations \n​• Over 50 actionable tips drawn from the experience of leading membership professionals \n​• A strong focus on building personal authority to boost trust and visibility in the sector \n\n👤 Facilitator: Gordon Glenister \n \n​Gordon is the Founder of Membership World\, a former association leader of 11 years\, and the host of the Influence Global Podcast. He’s led multiple membership organisations and is the author of the best-selling book Influencer Marketing Strategy. In 2025\, Gordon co-hosted the first ever AI Hackathon for Associations to rave reviews and continues to help industry leaders position themselves as experts in their niche. \n​Ready to grow your association client base and stand out in a competitive market?
URL:https://www.membershipworld.com/event/stand-out-and-sell-in-winning-business-with-the-association-supplier-playbook/
CATEGORIES:Workshops (Online)
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/05/june11rectangle.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/stand-out-and-sell-in-winning-business-with-the-association-supplier-playbook/
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