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SUMMARY:Retention is Revenue: Building Member Experiences That Make Them Stay
DESCRIPTION:Retention is Revenue: Building Member Experiences That Make Them Stay \nMost associations don’t have a retention problem—they have an experience problem. \nMembers rarely leave over price. They leave because the experience didn’t deliver ongoing value\, connection\, or purpose. \nThis 1-hour webinar is designed to help association\, charity\, and membership leaders rethink retention—not as a standalone metric\, but as the natural result of a meaningful\, well-designed member experience. \nLed by Francisco Opazo\, VP of Growth & Community at Membership World\, this session will help you connect the dots between engagement\, experience\, and long-term revenue. \nStructure: \nWelcome & About Membership World \nAn introduction to the host and our mission to support membership professionals \nCore Session: Retention is Revenue \n• Why most members leave—and what you can do to change that \n• How to build value that compounds over time \n• Engagement loops that stick without overwhelming \n• Simple ways to recognise loyal members and boost advocacy \nLive Q&A \nAsk questions\, share your challenges\, and get practical insights directly from Francisco \nYou’ll walk away with: \n• A practical retention framework built around experience \n• Tools to increase renewals and member lifetime value \n• Ideas you can implement immediately—no tech overhaul needed \n• A stronger understanding of how retention supports sustainable growth \nAbout the Speaker \nFrancisco Opazo is the VP of Growth & Community at Membership World and organiser of London Community Week\, the largest event for community professionals in Europe and the UK. \nHe’s led growth and member-led strategy at fast-growing startups like Circle.so\, BuddyBoss.com\, and Bettermode.com\, and is the founder of Led by Community\, a global initiative supporting membership and community professionals.
URL:https://www.membershipworld.com/event/retention-is-revenue-building-member-experiences-that-make-them-stay/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.membershipworld.com/wp-content/uploads/2025/05/francisco-june24-rectangle.png
ORGANIZER;CN="Membership World":MAILTO:francisco@membershipworld.com
LOCATION:https://www.membershipworld.com/event/retention-is-revenue-building-member-experiences-that-make-them-stay/
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