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Virtual Event
Strategy Insights for Associations: Driving Member Value With AI
October 7 @ 2:00 pm - 3:00 pm
Virtual Event
Free
With AI reshaping industries and redefining expectations, associations are under pressure to rethink what member value really means. How do you harness AI to deliver experiences, insights, and services that keep members engaged, retained, and invested?
This exclusive executive roundtable brings together association leaders and digital experts to explore the practical applications of AI that are already driving results—and the strategic shifts needed to unlock long-term impact. Expect candid insights, real-world examples, and space for peer-to-peer exchange.
Discussion Themes:
Framing the Opportunity
- How is AI reshaping what members expect from associations?
- Where are associations today on the AI maturity curve?
Practical AI Applications Driving Value
- Personalisation at scale: tailoring content, communications, and journeys
- AI-driven engagement & retention: reducing churn and strengthening touchpoints
- Predictive analytics: anticipating member needs and behaviours
- AI in learning & CPD: smart recommendations, adaptive learning, microlearning
- Chatbots & automation: striking the right balance between efficiency and personalisation
Strategic & Operational Insights
- Rethinking member value propositions in the AI era
- Building the right data strategy for ethical and effective AI use
- Upskilling leaders and teams for AI adoption
- Navigating risks: bias, trust, and privacy considerations
Innovation & Futureproofing
- AI-enhanced events: matchmaking, personalised agendas, and more
- Content intelligence: positioning associations as thought leaders
- Unlocking non-dues revenue: data products, sponsorship, and new opportunities
- Future trends every association should track in the next 2–3 years
What You’ll Take Away:
You’ll leave with actionable insights on how to align AI with your association’s mission, fresh ideas to experiment with immediately, and peer-tested strategies to elevate member value in a fast-changing digital era.
Featured Guest:
Nej Gakenyi is the CEO and Founder of GRM Digital, where he has spent more than 20 years leading digital transformation projects for membership organisations and global brands. His expertise spans member engagement, multi-brand strategy, and systems integration, with a strong focus on using AI and technology to simplify operations and create meaningful connections.
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