Stop Starting Over: Creating Ongoing Learning Through Community

In today’s membership landscape, education alone isn’t enough. When engagement ends with a course or webinar, organisations are forced to “start over” again and again. The real opportunity lies in integrating learning and community to create continuous member experiences that drive retention, advocacy, and long-term growth.

This practical webinar will explore how associations can unify learning and community to build ongoing engagement that compounds over time. Join Terri Herrmann, Chief Marketing Officer at Forj, and Francisco Opazo, Vice President of Growth & Community at Membership World, for an interactive session designed to deliver practical frameworks, meaningful engagement metrics, and actionable strategies to turn learning into sustained connection—without overhauling everything at once.

Discussion Themes:

From One-Time Events to Continuous Experience
Explore how to design intentional peer-to-peer connection points that extend learning beyond courses and webinars.

Assessing Your Maturity
Identify where learning and community integration will drive the greatest impact within your organisation.

Measuring What Matters
Learn how to track practical community health metrics that signal true engagement—rather than relying on vanity data.

Aligning for Retention & Advocacy
Discover how to unify internal teams so community initiatives directly support renewals, revenue, and long-term member value.

Building the Business Case
Connect engagement strategies to tangible outcomes, creating a compelling case for sustainable, community-led growth.

What You’ll Take Away:

You’ll leave with a practical framework to evaluate your current approach, clear engagement metrics to guide decision-making, and step-by-step actions to turn content into connection—strengthening retention, advocacy, and revenue in the process.

Featured Speakers:

Terri Herrmann
Chief Marketing Officer at Forj, Terri is a SaaS marketing leader and community-led growth advocate who helps organisations scale both revenue and relationships. She believes authentic leadership and genuine connection are the foundation of sustainable growth.

Francisco Opazo
Vice President of Growth & Community at Membership World, Francisco is a growth strategist and community industry advocate with more than 14 years of experience helping tech brands scale through online communities and digital demand generation. He is also the Founder of Led by Community and Community Week, global platforms connecting and advancing community professionals.