Rethinking the ROI of Learning: The True Cost of Strategic vs. Budget Decision-Making

In today’s rapidly evolving professional landscape, learning is no longer just a cost—it’s a strategic lever that can drive engagement, growth, and long-term value. But understanding the true ROI of learning requires careful planning, alignment with organisational strategy, and a focus on measurable impact.

This executive roundtable, kindly sponsored by D2L, will explore how associations and member organisations are rethinking their approach to learning—shifting from viewing education as a cost centre to leveraging it as a growth engine. Join Sasha El-Halwani, Senior Revenue Marketing Manager at D2L, for an interactive session designed to deliver practical insights, peer-driven examples, and actionable strategies for maximising the impact of learning initiatives.

Discussion Themes:

Strategic vs. Budget Decision-Making
Explore how leading organisations balance strategic investment with budget constraints—and why this distinction matters when measuring learning ROI.

Learning as a Growth Lever
Discover how a well-designed learning strategy can drive organisational growth, boost engagement, and increase member value.

Impact of Partnerships
Learn how strategic collaborations and investments in learning infrastructure strengthen operations, create financial stability, and build long-term relevance.

Peer Insights & Use Cases
Hear real-world examples from similar organisations that have successfully measured the tangible impact of their learning investments.

What You’ll Take Away:

You’ll leave with frameworks, examples, and practical takeaways to help you quantify the ROI of learning in your organisation—while creating a more engaging, impactful, and strategically aligned learning environment.

Featured Speaker:

Sasha El-Halwani, Senior Revenue Marketing Manager at D2L, is a strategic brand builder with extensive experience in marketing, sales, and revenue growth across the EMEA region. Passionate, proactive, and commercially focused, she elevates organisations by leveraging data-driven insights and customer-centric strategies. Outside of work, Sasha loves F1, exploring new cuisines, and spending time with her dog—often dreaming of the perfect weekend race abroad.