Lessons from Experience: Building a Trade Association from the Ground Up

Starting an association from scratch comes with unique challenges, tough decisions, and invaluable lessons. This interactive roundtable invites association leaders, aspiring founders, and sector professionals to explore how to build and grow a trade association effectively—drawing on real-world experience and practical insights.

Led by Russell, CEO of CIVEA, we’ll unpack the journey of creating an association from the ground up. Expect candid reflections on challenges faced, successes achieved, and lessons learned along the way. There will also be space for peer discussion and your questions, making this a truly participatory session.

Discussion Themes:

Challenges on the Journey

Explore the obstacles and hurdles faced when starting an association, and how to navigate them effectively.

Defining Success

Learn how to identify key milestones and metrics that indicate your association is thriving.

Lessons Learned—And What You’d Do Differently

Russell shares the strategies that worked, the ones that didn’t, and the insights that can guide your own path.

Interactive Q&A

Bring your questions, ideas, and experiences—Russell will provide practical advice and insights to help you apply these lessons to your own association or professional context.

What You’ll Take Away:

You’ll leave with a deeper understanding of what it takes to launch and grow an association, practical strategies to overcome common challenges, and actionable lessons that can be applied in any membership context.

Featured Guest:

Russell, Chief Executive Officer of CIVEA, has an extensive track record in the membership sector. He was previously CEO of the Consumer Finance Association, working closely with legislators, regulators, and consumer organisations to raise industry standards. A seasoned commentator and industry spokesperson, Russell has also held senior roles at the Finance and Leasing Association and the Energy Retail Association (now Energy UK), as well as serving in the Chief Whip’s Office in Downing Street.