Exclusive Event for Suppliers: Strategies to Win More Association Business

With associations navigating increasing complexity—from tighter budgets to shifting member expectations—suppliers need to bring more than just great products. Standing out today means understanding the association landscape and positioning your offer as a strategic solution.

This exclusive session is designed for association suppliers who want to deepen their impact and win more business. Led by Gordon Glenister, Former Association CEO and Founder of Membership World, you’ll get insider perspectives, real-world examples, and practical actions you can take immediately.

Discussion Themes:

Key Challenges Facing Associations Today
Get a behind-the-scenes look at the most pressing issues associations are grappling with right now—and what that means for suppliers.

Standing Out in a Crowded Market
Learn how to craft a value proposition that resonates, builds trust, and opens doors.

5 Actionable Tips to Win More Business
Walk away with concrete steps you can take today to attract, engage, and convert more association clients.

What You’ll Take Away:

You’ll leave with a clearer understanding of the association buyer mindset, smarter ways to market your offering, and a set of practical strategies to grow your pipeline in the membership sector.