Driving 365 Engagement: Community Apps for Year-Round Member Value

As associations seek to deepen member connections and deliver value year-round, many are exploring custom-built community apps as a key tool in their digital engagement strategy.

This executive roundtable brings association leaders together to explore what it takes to build and sustain an online community app that truly engages—365 days a year. We’ll examine the strategic choices, platform capabilities, and engagement tactics that can turn your app from a static resource into a vibrant digital home for members.

Through expert insights and peer-led discussion, you’ll gain clarity on how to align tech investments with community goals, foster continuous interaction, and track the impact of your digital efforts.

Discussion Themes:

Purpose & Strategic Alignment

• What role should a community app play in your broader engagement strategy?
• How do you define and design for long-term member value?

Driving Daily Engagement

• Explore practical features—from content and gamification to networking and peer support—that spark ongoing participation.
• What keeps members coming back?

Technology, Integration & Scalability

• Review essential tech considerations: platform choices, CRM/AMS integration, scalability, and analytics.
• How do you ensure a seamless and adaptable experience?

Measuring Success & Demonstrating ROI

• What metrics indicate real engagement and community health?
• How do you evolve your strategy based on member behavior and feedback?

What You’ll Take Away:

You’ll leave with a deeper understanding of what it takes to build or refine an online community app that delivers ongoing value. Expect peer-tested ideas, key success metrics, and a clearer path for integrating digital community into your long-term engagement strategy.