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The pandemic forced associations into a massive experiment: hybrid events. Suddenly, in-person and online audiences had to come together in real time. Some events thrived, others struggled — but the…
Events are powerful. They bring people together, spark ideas, and strengthen communities. But they also have a footprint — in travel, materials, catering, and energy use. For years, sustainability in…
Events are often the heartbeat of an association. They are where members gather, ideas spark, and communities feel most alive. But in 2025, with so many demands on time and…
Events are the lifeblood of associations. They are where members come together, share ideas, and leave with new skills, new contacts, and renewed motivation. But in 2025, the calendar is…
Everywhere you turn, people are talking about Artificial Intelligence. Some say it’s the magic bullet that will transform everything overnight. Others warn it’s a threat that will take jobs and…
When people talk about Artificial Intelligence, the conversation often turns to fears of machines replacing humans. Will robots take over our jobs? Will members end up talking only to chatbots?…
Artificial Intelligence is no longer something membership associations are just reading about in industry magazines. It has quietly made its way into the daily operations of forward-thinking organisations, reshaping how…
Continuing education has always been central to the promise of membership associations. For decades, associations have offered training, courses, and certification programs as part of their value. But in 2025,…
The workplace is changing faster than ever. New technologies, shifting industries, and evolving expectations mean that professionals can no longer rely on a single degree or certification to last an…
If you ask members why they renew their association membership year after year, you’ll hear a variety of answers: networking, credibility, advocacy, or belonging to a professional community. But across…
Your members are busy. They’re balancing careers, families, personal growth, and constant digital noise. For many, the idea of sitting through a two-hour webinar or a multi-day training course feels…
Membership organisations have always thrived on relationships. The more connected members feel, the stronger their engagement and loyalty. Yet, in a world where Amazon recommends the perfect product and Spotify…
