By Gordon Glenister The curved ball of the aging population Many organisations are blissfully unaware of a ‘curved ball’ heading in their direction on the horizon. Why are they unaware? Because they have been focusing on more pressing concerns like…
By Michael Frantzis With the current focus on cost of living and inflation it’s no surprise that delivering value to members is front of mind amongst senior leaders in membership organisations. This is at the same time as costs have…
By Cygnul Secretariat services and remote offices allow organisations to delegate the day-to-day running of the business to external parties. In effect, it falls under the umbrella of ‘outsourcing’, which eliminates the need for an association to directly employ any…
By Cygnul Chrismas is fast approaching and organisations up and down the UK are changing up a gear. December isn’t just about festive food and drink; if you work with a professional membership association its a critical time to review…
By Mark Toland UK membership organisations collectively left thousands of pounds worth of potential revenue on the table in 2023, due to one common gap in their strategic plan They had no advertising sales strategy If yours is one of…
By Debbie Willis In today’s fast-paced world, embracing technological advancements is crucial for staying relevant and efficient. And, Artificial Intelligence (AI) has the potential to revolutionise the way membership organisations operate. Join ASI on 6th February as we share endless possibilities…
By Leo Morejon, Co-Chair – AI Marketers Guild (AIMG) Before we delve into tools, I also want to offer some food for thought regarding legal and privacy issues: It’s wise to consider your users’ privacy, as well as local laws…
By Russell Franks In an era where digital presence is paramount, associations and not-for-profit organizations regularly find themselves at a crucial juncture but this time it is different! Many are old diehards who have seen countless web projects come and…
By Dan Stevens “How do we increase member engagement for our association?” “How do we help our members keep up with workforce development?” “How do we reach the next generation of members?” In today’s rapidly evolving workforce, where a baby…
By Cygnul It can be hard not to get swept away in the tide of seemingly infinite membership associations, and harder still to stand out from the crowd when trying to interact with and retain members. A simple way to…
