Artificial intelligence has incredible potential for membership organisations — from predicting renewals to personalising communications and automating manual processes.But here’s the truth few talk about: AI is only as good as the data that fuels it. Before an association can…
For decades, association leaders have relied on intuition, experience, and member feedback to make decisions. Those instincts still matter, but a new era of decision-making is here — one where data meets intelligence. Artificial Intelligence isn’t replacing leadership judgment; it’s…
Artificial intelligence is often talked about in terms of big, bold transformations. People imagine futuristic scenarios, disruptive innovation, or highly technical projects. But in reality, some of the greatest benefits of AI for associations are much simpler: it quietly takes…
Everywhere you turn, people are talking about Artificial Intelligence. Some say it’s the magic bullet that will transform everything overnight. Others warn it’s a threat that will take jobs and dehumanise work. But for membership organisations, the truth lies somewhere…
When people talk about Artificial Intelligence, the conversation often turns to fears of machines replacing humans. Will robots take over our jobs? Will members end up talking only to chatbots? Will everything start to feel… less personal? For associations, this…
Artificial Intelligence is no longer something membership associations are just reading about in industry magazines. It has quietly made its way into the daily operations of forward-thinking organisations, reshaping how teams work, how members engage, and how leaders make decisions.…
Membership organisations have always thrived on relationships. The more connected members feel, the stronger their engagement and loyalty. Yet, in a world where Amazon recommends the perfect product and Spotify builds playlists that feel like they were made just for…
By Debbie Willis In today’s fast-paced world, embracing technological advancements is crucial for staying relevant and efficient. And, Artificial Intelligence (AI) has the potential to revolutionise the way membership organisations operate. Join ASI on 6th February as we share endless possibilities…
By Leo Morejon, Co-Chair – AI Marketers Guild (AIMG) Before we delve into tools, I also want to offer some food for thought regarding legal and privacy issues: It’s wise to consider your users’ privacy, as well as local laws…
By Russell Franks, CEO – iFINITY Ltd Our Royal Colleges guide professional development in society’s most critical fields. They provide leadership in professional training, certification, policy, regulation, and professional development, all of which are essential to civil society. In his…
