In this episode of the Membership World Podcast, Gordon Glenister speaks with Jon Stone, Director of Corporate Services at the Home Care Association, about the vital role the organisation plays in supporting home care providers across the UK.

Jon explains how the Home Care Association helps more than 2,000 members with advice, guidance, events, training, regulatory support and specialist expertise. He shares his personal journey into the sector and why quality home care is an issue that affects all of us, both professionally and personally.

The conversation explores the biggest pressures facing home care providers today, including regulation, workforce shortages, low pay, recruitment difficulties and the growing gap between the real cost of delivering care and the rates many local authorities are willing to fund. Jon highlights why caring is a highly skilled profession and why the sector deserves greater recognition and investment.

Gordon and Jon also discuss the challenge of demonstrating membership value in a sector under intense financial pressure. Jon outlines how the Association uses research, cost-of-care reports, Freedom of Information data and regional roadshows to support members, strengthen advocacy and give providers a stronger collective voice.

They also touch on franchise models in home care, the importance of tailored member benefits, and what lies ahead as legislative and structural changes continue to reshape the care landscape.

A thoughtful episode on leadership, belonging, advocacy and the future of home care in the UK.